UK’s Tilda launches new kids’ rice range in Australia
UK-owned global rice business Tilda has launched a new children’s rice and vegetable range in Australia, using an elephant character called Tilli to appeal to kids.
Available in 125g pouches, there are four flavours in the new range: Cheese and Tomato, Sunshine Vegetable, Sweet Vegetable and Wholegrain, and Mild and Sweet Curry. Tilda said the meals are designed to provide one serving of the recommended 5 daily servings of fruit and vegetables, and cater to a child’s taste pallet.
The new range contains a blend of hidden vegetable puree as well as small pieces to help parents subtly boost their youngster’s vegetable intake.
The new Tilda Kids range is available in Woolworths supermarkets and independent retailers.
Tilda Rice started its business in the late 1960s, selling Basmati rice to the Asian community who had immigrated to the UK, and then expanded to selling through supermarkets. The Tilda Steamed Basmati Range launched in Australia in 2007.