Coles forces prices on “big” brands to go ‘Down Down’
Australian supermarket Coles has announced that some popular Australian brands will among a list of 40 new products to be added to its ‘Down Down’ savings list.
The latest ‘Down Down’ price reduction features some iconic brands, including Vegemite, Old El Paso, Milo and Kellogg’s Cornflakes.
The latest ‘Down Down’ campaign will feature rock band Status Quo with a unique version of the song ‘Whatever You Want’. The popular brands will receive their own version of the song in the television commercials accompanying the campaign.
“Australian customers want lower prices, but do not want to sacrifice their favourite big brands. It has been fantastic to work with these great suppliers, who like us are looking to deliver even more value to Australian customers every day,” said John Durkan, Coles Merchandise Director.
The addition of the new products to the ‘Down Down’ list comes after Coles customer research found that three out of four Australians will purchase big brands when they are discounted.
‘Down Down’ prices for Vegemite, Old El Paso, Milo, Kellogg’s Cornflakes and other products will be reduced from 8 May 2013.
The price cuts include:
- Kraft Vegemite (600g) was $7.99 now $7, down 13 per cent
- Old El Paso Taco Kit (290-405g) was $6.25 now $5.50, down 12 per cent
- Nestle Milo (1.25kg) was $13.85 now $12, down 14 per cent
- Kellogg’s Cornflakes (725g) was $5.25 now $4, down 24 per cent
Established supermarkets around the world work from a pretty similar, well-honed playbook.
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