Frosty Boy Australia backs new protein shake concept stores

Posted by AFN Staff Writers on 15th May 2013

With the support of iconic dairy company, Frosty Boy Australia, a new protein shake concept store has launched in Australia, with two new Nutrition Station stores opening in Sydney, and another six due to open in May 2013.

The protein shake stores are the brainchild of business partners Richard Sergeant and Jake Farragher, and offer ready-to-drink protein shakes using locally-produced frozen yoghurt from Frosty Boy Australia.

“Frozen yoghurt is a huge trend right now,” said Richard Sergeant, Nutrition Station Business Development Manager. “Outside of our three non-dairy offerings, frozen yoghurt is the foundation of every one of our shakes and is a separate item for sale on our menu (Protein Frozen Yoghurt),” he said.

“We have worked closely with Frosty Boy throughout the start-up process,” Mr Sergeant said. “Frosty Boy is developing an exclusive formula for protein frozen yoghurt. It has as much protein by volume as a ready-to-drink protein drink on the market,” he said.

Nutrition Station said that interest in the concept is “already escalating in Australia” and that the Company was in talks with an investor in the US.

“We went with Frosty Boy as the management and the team believed in our vision for which we will stay loyal throughout our expansion,” Mr Sergeant said. “Even the owner made his time and knowledge available to us on our first visit to the Queensland plant,” he said.

“We are thrilled to be part of such an innovative concept,” said Dirk Pretorius, Frosty Boy Australia CEO.

“The fact that we are 100 per cent Australian-made and owned is also important as we work with another local business to grow both here and overseas,” Mr Pretorius added.