Mother introduces new energy drink flavour
Energy drink brand Mother has expanded its Australian range with a new flavour called Mother Green Storm.
“With Mother Green Storm we’ve expanded the Mother range to add a variety that is perfect for consumers who are looking for mother of an energy hit, with naturally sourced caffeine,” said Steven Ruhl, Mother Marketing Manager.
The launch of Mother Green Storm will be accompanied by an integrated marketing communications campaign, including sampling and social media.
Mother Green Storm will be available in three pack sizes: 250mL, 500mL and 4 x 250mL. The new flavour will be available at supermarkets, grocery stores, corner stores and petrol stations Australia-wide.
Mother Green Storm joins the ‘classic’ Mother flavour, Mother Lemon Bite, Mother Surge Orange, Mother Frosty Berry and Mother Sugar Free, to bring the range of Mother energy drink choices in Australia to six.