New beverage CAPI brand focuses on ‘premium quality’ for its soda mixes range
- June 24, 2013
- Sophie Langley
Melbourne-based drinks brand CAPI has launched its new range, including a mineral water and a range of mixers and fruit sodas, focusing on “carefully selected ingredients” and a “local” flavour.
The beverage company says it is 100 per cent Australian-owned, and it says all its products are “free of preservatives, synthetic ingredients, GMO, artificial ingredients, and sweeteners or other chemicals used in producing carbonated beverages”.
Mixers and fruit sodas
The CAPI mixers include Tonic Water, Dry Ginger Ale, Ginger Beer, Soda Water and Lemonade. Its fruit soda flavours include Blood Orange, Lemon, Grapefruit, and Cranberry.
CAPI Blood Orange, Cranberry and Tonic Water are available in the 750ml size in selected Woolworths supermarkets.
The Mineral Water
CAPI launched a new mineral water as part of its range of beverages, which it says comes from a mineral spring 50 minutes from Melbourne.
CAPI says “local provenance is playing an increasingly important role”, especially in the Australian restaurant scene.
“It has always been interesting to me that we import so much water from Europe, when we have one of the most pure mineral water resources right here on our doorstep,” said Pitzy Folk, ex-restauranteur and CAPI Founder.
CAPI says its Mineral Water is sourced from a mineral spring reserve in Lauriston, Victoria which “dates back to 1887”.
CAPI Mineral Water is available in foodservice outlets such as restaurants, bars and cafes. It comes in both 250ml and 750ml glass bottles.