UK gluten free brand coming to Australia
The UK’s largest gluten-free food company, Genius Foods, is launching across Australia after Melbourne-based Gourmet Gluten Free Bakery (GGFB) brokered a deal to bring the brand to Australia.
Genius Foods will launch 10 of its gluten-free products in Australia. The Australian product line-up will include the crusty white home-bake bloomer, sliced seeded loaf, original white sliced bread, original brown sliced bread, seeded rolls, short crust pastry, fruit loaf, pizza bases, croissant and pain au chocolate. The Genius Foods range will be available in Coles supermarkets across Australia.
“When we were looking to extend our existing Bellyhoo range, we wanted to build a gluten-free brand that was best in class,” said Dean Kruger, Co-Founder and Director of GGFB. “When we met the team behind Genius, we immediately knew that Genius was the obvious choice to expand our offering because of its innovative and great tasting product range and the team’s expert knowledge,” he said.
“The GGFB team worked really hard to bring Genius to Australia and its arrival in Australia is a transformation step for the gluten-free market. We’re excited to have the opportunity to launch the Genius range in Australia,” Mr Kruger said.
GGFB operates out of a new dedicated gluten-free manufacturing facility in Melbourne. The Company currently manufactures the Bellyhoo GlutenFree sweet and savoury pie range.
Genius Foods was started from the Edinburgh kitchen of its founder, Lucinda Bruce-Gardyne, after she discovered her young son had a gluten intolerance. The Company launched in UK supermarkets in 2009, and is expecting turnover in 2013 to approach £50 million (AU$78 million). The Company said it has a 47.5 per cent share in the Free From Bread category in the UK.
“We wanted to bring our innovative gluten-free food to Australian consumers because demand for great tasting gluten-free food is rising, as are the numbers of people being diagnosed with coeliac disease and those consumers following a gluten-free diet as a lifestyle choice,” said Roz Cushcieri, Genius Food Chief Executive.
“We see a lot of potential within Australia’s free-from category, and we have successfully driven rapid category growth in the UK and are optimistic about doing the same in Australia,” Ms Cushcieri said.
Fiji Water has changed the design of its bottles sold in Australia for the first time in ten years.
Almond Breeze is changing its packaging so it is the same no matter where it is sold in the world.
Meat and Livestock Australia has released a new television advertisement featuring Dame Edna Everage...
OAK has launched a new high-protein version of its flavoured milk range.
In an Australian first, shoppers can now purchase pork jerky at Woolworths and IGA supermarkets.
Allen’s Lollies has again decided to ask the Australian public to choose what its next new lolly var...
Australian beef jerky producer Local Legends has added biltong to its range of products.
Popular New Zealand Oob Organic smoothie mixes are now available in Australia.