Early bird entry for innovative Product of the Year Awards 2014
Early bird entries for the fifth annual Product of the Year Awards close on 5 July 2013.
The annual awards recognise the most innovative products on the Australian market, with the winner selected by more than 11,000 shoppers in Australia’s biggest independent consumer survey.
Entries received by 5 July 2013 will receive a $500 discount.
To be eligible for entry, products must be a new launch, or an existing product or brand that relaunched between January 2012 and August 2013. Examples of a relaunch include new innovative twists such as an extra ingredient, shape, size, formula or packaging.
Organisers of the Product of the Year Awards said the competition has already received a high number of entries across a range of categories.
An expert panel, including Lisa Wilkinson, host of Channel Nine’s The Today Show, will determine whether each product meets the key criteria of the program and those that do will proceed to judging in the survey conducted by global research group Neilsen.
After the survey has been conducted, all entrants are given access to their category’s findings from the Neilsen research.
“Entering the Product of the Year Awards not only puts brands in the running to win an accolade proven to increase sales, but also gives them access to unique insights from Australia’s largest independent consumer survey,” said Sarah Connelly, Director of Product of the Year.
“Previous Australian winners have reported sales increases of more than 40 per cent after using the Product of the Year logo on their packaging, promotions and advertising, a number which we’re confident will continue to grow this year as the awards continue to gain momentum,” Ms Connelly said.
For more information on Product of the Year’s Early Bird entries, please visit the Product of the Year website.