Cadbury ‘Marvellous Creations’ campaign with Woolworths
Confectionary company Cadbury Dairy Milk (Cadbury) has launched a new product in its Marvellous Creations range called ‘Marvellous Creations Banana Candy, Peanut Drops and Choc Biscuit’. Cadbury has partnered with supermarket group Woolworths for the marketing campaign for the new product.
The new product will be available exclusively at Woolworths supermarkets from 10 July 2013, but whether it stays on the shelves or not will depend on the votes of consumers. The marketing campaign asks consumers to vote online on whether the new Marvellous Creations product should stay. The results of the vote will be revealed on 7 August 2013.
“We are proud to be working with Woolworths on a market-leading campaign that creatively weaves the Joyville story with the Woolworths fresh food people messaging to deliver a campaign that is quirky, playful and unique,” said Ben Wicks, General Manager Marketing Chocolate for Cabury. “We are confident our customers will absolutely love this new Marvellous Creations product and vote to keep it as part of the range permanently,” he said.
The new Marvellous Creations variety comes after the recent launch of two other Cadbury Dairy Milk Marvellous Creations varieties: ‘Clinkers, Raspberry Chips and Marshmallows’ and ‘Clinkers, Gummi Bears and Choc Biscuit’.
The new Cadbury Dairy Milk Marvellous Creations ‘Banana Candy, Peanut Drops and Choc Biscuit’ is available in both 290g blocks and 50g bars at Woolworths supermarkets nationally from 10 July 2013.