Lion introduces home dispenser for draught beer

Posted by AFN Staff Writers on 29th July 2013

Food and beverage company Lion has launched a new product called ‘Tap King’, designed to deliver draught beer for consumers at home.

While most Australians enjoy heading out to the pub or club with friends, Lion said its research showed that 69 per cent of drinking occasions in 2011 now take place within the home. It developed the Tap King draught beer dispenser so that beer lovers could “pour their favourite beers in the comfort of their own home and unwind with fresh draught beer straight from a glass”.

According to Lion, Tap King’s main target market is men over the age of 30 who “appreciate the taste of draught beer” but are more likely to spend their downtime at home.

How it works

Lion said the product was “designed with convenience in mind”, is easy to assemble and will fit comfortably within a standard-sized fridge.

The Tap King dispenser can be removed and washed as needed. It works together with 3.2L recyclable bottles that Lion said are also designed for easy storage in most fridges. Lion said each bottle will last 21 days after opening.

“The launch of Tap King is a hugely exciting milestone for beer,” said Matt Tapper, Marketing Director at Lion. “It offers more choice for people enjoying our beers at home and supports our commitment to developing and promoting better quality beer experiences for all beer drinkers,” he said.

Developed in partnership with Visy

Lion said the product was developed in partnership with Australian packaging and paper company Visy, and is the product of a two-year development process.

Beers available

Six Lion beers, including XXXX Gold, Hahn SuperDry, James Squire Golden Ale, James Boag’s Premium, Tooheys New and Tooheys Extra Dry, will initially be available in the 3.2L bottles for the Tap King device. The product will be available from July 2013 at major liquor retailers nationally for RRP $32.00 for the dispenser unit, and between RRP $33 and $48 per 3.2L bottle twin pack.


Lion has introduced new home dispenser for beer