Paton’s launch new chocolate coated macadamia range for supermarkets
Australian macadamia confectionary manufacturers Paton’s Macadamia Plantations Pty Ltd (Paton’s) have launched a new range of chocolate coated Australian macadamias, called ‘MiniMacs’.
Paton’s says the nuts used for MiniMacs are sourced from Australian rainforest regions and coated in Paton’s chocolate. MiniMacs are available in three flavours – milk, dark and orange – and come in both a 100g share pack size and a 30g snack size.
“When developing MiniMacs we wanted to take our popular gift box range and make it accessible to all Australians in an easy convenient format,” said Stuart Redmen, Paton’s Head of Marketing and Product Innovation.
“We are proud to take the tradition of Paton’s macadamia confectionary into mainstream sales channels. It’s a new and exciting territory for us,” Mr Redmen said.
Initially available at selected independent supermarkets and newsagents, Paton’s said the MiniMacs range would soon be available in convenience stores and major supermarkets.
Paton’s began in 1975 when founder, Craig Paton Senior, started growing macadamia trees, and has grown to produce a varied range of premium macadamia products. The Company trades under brand names such as Paton’s Suncoast Gold and Exquisite Macadamias. All products are manufactured in Melbourne.
The MiniMacs range will be available from July 2013 through IGA stores nationally, RRP 100g $3.99, 30g $1.65.