Hudsons Coffee launches new ‘Barista’s Choice’ blend

  • August 14, 2013
  • Sophie Langley

Australian coffee house Hudsons Coffee have launched a new “bold” blend, called ‘Barista’s Choice’, which is available on shelf in its coffee shops.

Hudsons Coffee said the new darker roast “boasts intense and rich earthy flavours with caramel undertones” and is made up of three specialty Arabica beans sourced from the high altitudes of Ethiopia and Brazil, as well as the specialty Kaapi Royale Robusta bean from India.

The Company said it developed the new blend to “reflect the market’s changing tastes” and to complement its original Hudsons Premium blend.

“We want to offer our customers choice and quality when it comes to our coffee,” said Lisa Feeley, Hudsons Coffee expert. “The Barista’s Choice Blend is intensely flavoured and naturally sweet, from first sip to last,” she said.

The Barista’s Choice blend is available for in-house coffees in each of the almost 70 coffee shop locations around Australia. The new blend is also available in-store in 50g pre-ground take home bags for RRP $2.90, or 1kg whole beans which can be ground on request.

Hudson Coffee's new Barista's Choice blend

 


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One Response to “Hudsons Coffee launches new ‘Barista’s Choice’ blend”

  1. chef-life on August 20th, 2013 9:44 am

    Its great marketing. Its like calling a loaf of bread- (bakers choice).