Genius Foods gluten-free brand to expand in Australia
The Genius Foods range of gluten-free products that launched across Australian in June 2013 has been such a success that supermarket group Coles will roll out more products from the range over the next 12 months.
According to Gourmet Gluten Free Bakery, who distribute the Genius brand products in Australia, recent Coles consumer research found that 21 per cent of the supermarket’s customers believed supermarkets did not stock enough gluten-free products, even though many respondents may not have been gluten intolerant or coeliac.
Gourmet Gluten Free Bakery said the rising rates of adults and children with food allergies in Australia could have contributed to the increasing number of consumers seeking gluten-free products, while others might just “feel healthier sticking to a gluten-free diet”.
“We have been amazed with the response from consumers with many products exceeding our expectations,” said Dean Kruger, co-founder of Gourmet Gluten Free Bakery. “Our Facebook page demonstrates the unique benefits of Genius, with many positive remarks about the amazing Genius range. We have many consumers saying Genius is the best gluten-free bread they have ever tasted,” he said.
Gourmet Gluten Free Bakery said the most popular Genius products include its pastry products, including pains au chocolat and croissants, and the original white sliced bread. Other Genius products in the range include ‘crusty white home-bake bloomer’, ‘sliced seeded loaf’, ‘original brown sliced bread’, ‘seeded rolls’, ‘short crust pastry’, ‘fruit loaf’ and pizza bases.
The brainchild of Lucinda Bruce-Gardyne, Genius was started in Edinburgh after Bruce-Gardyne found out her young son had a gluten intolerance. The Genius brand was launched in UK supermarkets in 2009.
Genius products can be found in the health foods’ freezer section of Coles supermarkets across Australia.
Some News South Wales hospitals will soon have soft drinks removed from all vending machines.
Which supermarket really has the cheapest prices?
Woolworths’ decision to decrease the amount of Coca-Cola Amatil’s Mount Franklin water it stocks sig...
Woolworths will be the first retail refund partner for the New South Wales Return and Earn Container...
Aldi has opened its 25th store in South Australia.
A diet high in protein rich foods reduces the risk of developing Alzheimer’s disease Australian rese...
In a video released by Mashable a revolutionary online retailer has revealed its usage of robotics.
THE focus on getting rid of plastic shopping bags is shifting to government, with calls for laws to ...