Coca-Cola and IGA team up with international music star for music tour promotion
Ahead of international pop music star Taylor Swift’s upcoming Australian tour, global beverage company Coca-Cola has teamed up with 1,400 IGA supermarkets to offer fans the chance to win one of 2,500 double passes to one of the concerts.
The double passes are for Taylor Swift’s Sydney, Brisbane, Perth and Melbourne concerts.
Coca-Cola will offer fans who buy any 600mL, 1.25L, 1.5L or 2L Coca-Cola product (Coke, Diet Coke, Coke Zero, Fanta, Lift and Sprite) at any participating IGA, IGA-Xpress, Supa IGA or IGA affiliated stores nationally the chance to enter the competition.
To enter, consumers need to buy an eligible Coca-Cola product at IGA, keep their receipt for verification, log in to Coca-Cola’s Australian website and submit the last five digits of their barcode. Winners will be notified instantly if they have won a double pass.
“Taylor Swift is one of the world’s most iconic pop artists and she is loved by Australian audiences,” said Antoinette Tyrrell, Marketing Manager at Coca-Cola South Pacific. “We are excited to team up with IGA for this great promotion. Over the next month we will bring 5,000 passionate Taylor fans closer to their idol,” she said.
After selling out venues across the world, Taylor Swift is bringing her acclaimed ‘Red’ tour to Australia, performing in the following cities:
- Sydney, Allianz Stadium, 4 December 2013
- Brisbane, Suncorp Stadium, 7 December 2013
- Perth, NIB Stadium, 11 December 2013
- Melbourne, Etihad Stadium, 14 December 2013
The Coca-Cola Taylor Swift campaign will run from 15 October 2013 until 15 November 2013. The promotion will be supported online, point-of-sale displays, IGA catalogues and in-store radio in all participating IGA stores.
“Our loyal local customers are the key to our success and we are delighted to be able to offer them the chance to be part of this exclusive promotion with one of our longest running and most valued suppliers, Coca-Cola,” said Ben Ryan, National Chairman of IGA.
“The offer will further tighten the relationship IGA local owners and operators have with all their customers. Our retailers and their customers are going to be really excited about this,” Mr Ryan said.