New MD joins Symington’s Australia ‘Chicken Tonight’ and more launches

Posted by AFN Staff Writers on 30th October 2013

UK food company Symington’s Ltd has appointed David Cherrie as Managing Director of its Australian new subsidiary Symington’s Australia Pty Ltd.

Mr Cherrie will oversee Symington’s new Australia and New Zealand headquarters in Australia, including an executive team tasked with growing the Chicken Tonight, Raguletto and Five Brothers wet sauces brands, while expanding the product portfolio.

“Our entry into the Australian market is our first venture outside of the UK, and we will continue to invest as we grow,” said David Salkeld, CEO of Syminton’s UK. “David’s remarkable success in managing the re-design, re-formulation and re-launch of the Chicken Tonight and Ragu brands in the UK made him the ideal choice to lead our entry into Australia and drive our future expansion,” he said.

Mr Cherrie has over 12 years’ experience in the food and beverage industry, including the last four at Symington’s UK, and has a proven track record of strong commercial and business achievements.

“I’m extremely excited to have the opportunity to lead Symington’s entry in Australia where there is so much opportunity for growth,” Mr Cherrie said. “The similarities between the local and UK grocery markets present a significant opportunity for our proven approach to portfolio management, and I look forward to giving Australians more and better choices in the grocery aisles,” he said.

Symington’s Australia Pty Ltd is a subsidiary of Symington’s Ltd. (UK), one of the UK’s long established food companies. Established in 1827, Symington’s currently produces a wide range of products under its own brands, under license and for private label customers.

Its portfolio of brands including Ragu, Chicken Tonight, Campbell’s, Ainsley Harriot and Aunt Bessie’s in the UK, and Chicken Tonight, Raguletto and Five Brothers in Australia. Australian Food News reported in May 2013 that Symington’s had reached an agreement to license Unilever’s wet sauces portfolio in Australia and New Zealand, with Chicken Tonight, Raguletto and Five Brothers continuing to be produced at Unilever’s factory in Tatura, Victoria.

Symington's Australia has a new MD for launch into Australia