Peters Ice Cream launches ‘zombies’ ice blocks for Halloween
Iconic Australian ice cream manufacturer, Peters Ice Cream, has introduced a new range of ‘spooky’ ice blocks in time for Halloween.
The Zombies ice blocks are available in two flavours, ‘Guts’ and ‘Snot’. Peters Ice Cream said the latest findings from market research organisation McCrindle said showed seven in ten Australians said Halloween was celebrated more now in Australia than it used to be, and that a quarter of Australians said they planned to celebrate it this year.
“At Peters we pride ourselves on being in touch with the latest trends, and Zombies are hot property right now,” said Emma-Jane Collins, Peters Ice Cream Head of Marketing. “We wanted to create an iced treat that was fun and quirky reminiscent of the kind of ice blocks we enjoyed as kids, but for a modern generation,” she said.
The Peters Zombies ice blocks flavours:
- Guts: a lime flavoured ice block with a crunchy popping candy centre.
- Snot: a cola flavoured ice block with a sticky lemon centre.
Peters Zombies ice blocks are available now from milk bars, petrol and convenience store freezers. RRP $2.00 per unit.
PREMIUM-ISATION and free-from foods are two prominent trends that gained momentum in 2018, according...
Dilmah is now selling a premium Ceylon Green Tea range in Australian supermarkets.
THE demand for Pumpkin Spice seems sure to hit Australian cafes, retailers and producers at full ste...
Victorian business Kez’s Kitchen is now selling new health-focused bars and cookies through Woolwort...
Sanitarium has launched a new version of Weet-Bix called ‘Weet-Bix Cholesterol Lowering’.
McCain has launched a new frozen pizza range; Rustica wood-fired sourdough.
OMG the rise and rise of whisky in Australia continues and the possibilities are seemingly endless.
A new research agreement between the Tasmanian Institute of Agriculture (TIA) and Essential Oils of...