Peters Ice Cream launches ‘zombies’ ice blocks for Halloween
Iconic Australian ice cream manufacturer, Peters Ice Cream, has introduced a new range of ‘spooky’ ice blocks in time for Halloween.
The Zombies ice blocks are available in two flavours, ‘Guts’ and ‘Snot’. Peters Ice Cream said the latest findings from market research organisation McCrindle said showed seven in ten Australians said Halloween was celebrated more now in Australia than it used to be, and that a quarter of Australians said they planned to celebrate it this year.
“At Peters we pride ourselves on being in touch with the latest trends, and Zombies are hot property right now,” said Emma-Jane Collins, Peters Ice Cream Head of Marketing. “We wanted to create an iced treat that was fun and quirky reminiscent of the kind of ice blocks we enjoyed as kids, but for a modern generation,” she said.
The Peters Zombies ice blocks flavours:
- Guts: a lime flavoured ice block with a crunchy popping candy centre.
- Snot: a cola flavoured ice block with a sticky lemon centre.
Peters Zombies ice blocks are available now from milk bars, petrol and convenience store freezers. RRP $2.00 per unit.