Bulla Dairy gets a Cadbury ice cream licence
At a time when consumers are refining their tastes and demanding products designed specifically for them, brands are focussed on delivering innovation and creativity across categories to drive sales back down the aisles.
Demonstrating this approach, Bulla Dairy Foods, Australia’s oldest owned and operated family diary company, has announced its license to produce a frozen range of Mondelez Australia’s hugely successful confectionary line, Cadbury Marvellous Creations.
Recognising an opportunity to work alongside another iconic brand, Mondelez Australia, producers of the world’s most renowned chocolate, Cadbury, has awarded the Australian license to Bulla – marking a global first for the frozen category launching Cadbury Marvellous Creations Ice Cream earlier this month.
Bulla’s General Manager of Sales, Marketing and Innovation, Nick Hickford said the release of this new frozen range will pay dividends for the category, underpinned by Australia’s love of ice cream and the proven success of the confectionary range.
“The launch of this hugely successful confectionary range into the frozen category will enable both companies to demonstrate the innovation and creativity consumers are seeking from packaged foods today,” said Mr Hickford.
As New Zealand’s ice cream consumption continues to overtake Australia’s, Hickford says: “it’s a focus for the entire industry to develop products that drive consumers in-store – something that Cadbury Marvellous Creations Ice Cream will encourage”.
Launching the Cadbury Marvellous Creations confectionary range in 2012, these kooky creations hit consumers’ sweet spots with the product surpassing sales forecasts.
Nicolas Georges of Mondelez Australia believes that launching Cadbury Marvellous Creations Ice Cream will drive loyalty from consumers across both categories.
Nicolas Georges is the Director Premium Chocolate & Dairy, Research & Development, Asia Pacific.
“Cadbury Marvellous Creations confectionary range has been one of our most successful confectionary lines in our history,” Mr Georges said.
“By bringing this product to life in a frozen format, we’re confident that the melding of two already popular categories will create an opportunity for consumers to purchase, share and enjoy with friends and family in a novel way,” Mr Georges said.
The launch of Cadbury Marvellous Creations Ice Cream marks a world first for the frozen category and Bulla, with licensing rights including production, distribution and marketing of the product in Australia.
Cadbury Marvellous Creations Ice Cream comes in packs of four, for RRP $7.99, with flavours including:
Jelly Honeycomb Cookie
Jelly Popping Candy Beanies
Banana Candy Bubblegum Fudge Cookie
Mondelez and Bulla’s new range is available at all leading supermarkets and selected independent retailers.
Harris Farm Markets is continuing its expansion plans, opening an innovative grocery store at Sydney...
THE quality of our diets in Australia across all age groups is poor, says a new report exposing oppo...
Di Bella Coffee has launched its 2018 Reserve Limited Edition coffee blend.
Capilano is now selling the world’s first clinically tested prebiotic honey.
SunRice is one of the largest rice food companies in the world and one of Australia's leading bran...
Black Swan has launched a new range of breakfast-inspired dip range.
Carlton and United Breweries has launched a new Yak ale variety.
SPC Ardmona is now selling Australian grown canned cherry tomatoes. Until now, only canned cherry to...