Australia’s first paper water bottle launched
Australian beverage brand Do Water has launched the country’s first paper water bottle. Do Water said its packs are lightweight, collapsible and can be recycled.
Do Water said its water is sourced from the Mediterranean island of Sardinia, where it is bottled on site. The Company said the water is piped directly from the mountain into the paper pack, meaning that “the first time the water is exposed to light is when the seal is broken on Australian shores”.
Do Water has been created by Melbourne couple Antony and Sophie Simmons. Mr Simmons decided to quit his job as a senior advertising executive, where he had worked for brands like Wrigley’s, Volkswagen and Target, to create an alternative to plastic water bottles.
“We call ourselves Do-ers because we’re inspired by Do-ers who create things they’re passionate about,” Mr Simmons said. “Ever since we had the initial idea of choosing paper over plastic, we decided to do something about it. That was when the idea for Do Water was born,” he said.
Do Water said the paper in each pack comes from FSC certified responsibly managed renewable forests and that “the materials can be traced back to the forest of their origin”.
Paper packaging for beverages has been experimented with in new products recently in other parts of the world. Australian Food News reported in November 2013 that a US-based winemaker had launched a paper wine bottle.
Do Water can be found at select specialty stores and online.