Cadbury launches flavour-matching Facebook-powered vending machine
Confectionery giant Cadbury Australia has launched new technology that gives Australian consumers the opportunity to find out what chocolate flavour they are best matched to, based on their Facebook profile.
To bring this to life, Cadbury and advertising agency Red Agency has created the world’s first flavour-matching Facebook-powered vending machine. ‘The Joy Generator’ lets users log in to their Facebook profile and receive their personalised flavour match which is automatically dispensed (for free), before taking a snap with their flavour in a social media enabled picture booth.
Cadbury said the Flavour Matcher app built into the machine harnesses Facebook likes and interests across a number of categories. These include popular consumer brands, charities and sporting clubs through to music artists, TV shows, radio stations and movies to develop a match, mapped against Cadbury Dairy Milk flavour profiles.
The app matches consumers’ profiles to one flavour from Cadbury Dairy Milk’s range, including Milk Chocolate, Hazelnut,Peppermint, Roasted Almond, Fruit & Nut, Rocky Road, Crunchie, Snack, Caramello, Turkish Delight, Top Deck and Black Forest.
“The Joy Generator vending machine and Flavour Matcher app are exciting world-first technology that links flavour to common likes and interests that people have on their Facebook profiles,” said Rachel White, Principal at Red Agency. “This is a unique social experiment designed to spread more joy across the nation and provides a new take on the Cadbury conversation around flavour,” she said.
Cadbury Head of Marketing Ben Wicks said the new ‘experiential activation’ was part of Cadbury Australia’s larger marketing campaign.
“The new campaign includes a series of chocolate experiences including new joyful packaging; a TVC bringing joy to a neighbourhood with hundreds of blocks of Cadbury Dairy Milk’s famous flavours; outdoor activity that challenges people to pick their favourite flavour; digital executions that let people pick their favourites; social content, PR and these experiential activations,” Mr Wicks said.
The Flavour Matcher app will be available on the Cadbury Dairy Milk Facebook page in the coming weeks.