Kewpie mayonnaise launches new range in Australia

Posted by AFN Staff Writers on 30th July 2014
Kewpie has launched a new range in Australia
Kewpie has launched a new range in Australia

Japanese mayonnaise brand Kewpie has launched its new Wasabi flavoured mayonnaise and Japanese salad dressings in Australia.

The Kewpie range, which is distributed in Australia by food importer Oriental Merchant Pty Ltd, includes Wasabi Flavour Mayonnaise, Sesame Soy Sauce dressing, and Roasted Sesame dressing.

Oriental Merchant said Wasabi and Mayonnaise are Japan’s two favourite condiments and the combination is very popular in Japan. In Australia, it is also widely used by celebrity chefs. The Company said the Wasabi Mayonnaise could be used to flavour sushi and sashimi, and added to Japanese dishes such as Yakitori (grilled chicken), Yakisoba noodles (Japanese stir fry noodles) or Okonomiyaki (Japanese savoury pancake).

The Company said the Sesame Soy Sauce dressing contains soy sauce, vinegar and sesame seeds and has a “light and refreshing” taste. The Roasted Sesame dressing contains soy sauce, vinegar, sesame seeds and egg yolk, which the Company said gave it a “creamier texture and full-bodied sesame aroma”. Oriental Merchant said the dressings could be used with Udon noodles and Somen noodles in a cold noodle salad, or as a dipping sauce for a hot pot meal in winter or with barbequed meat in summer.

The founder of the Kewpie brand, Nakashima Toichiro learned about mayonnaise when he travelled to the US in the early 19th Century. Kewpie launched in March 1925, and was the first company to commercially produce Japanese style mayonnaise. Kewpie Mayonnaise is one of the best selling Japanese style mayonnaise products in Japan and Australia.

The Kewpie range is available in the Asian food aisle of Woolworths supermarkets and Asian grocery stores.