Westfield Sydney launches new app “Eat on Time”
Shopping centre company Westfield has launched a mobile phone app that allows diners to pre-order and pay for their food purchases. Diners can then skip the queue when they pick up orders from 17 retailers in Westfield Sydney’s food court including Din Tai Fung, Charlie and Co, Chat Thai and Snag Stand.
Developed by Westfield Labs and currently piloting at Westfield San Francisco, Westfield Sydney is the first Australian centre to trial the app. If the trial is successful, use of the app may be expanded to other Westfield locations across Australia.
Westfield Sydney is operated by the Scentre Group, which was formed when Westfield Retail Trust merged with Westfield Group’s Australian and New Zealand businesses on 20 June 2014 to form a new entity.
“Thousands of people buy their lunch at Westfield Sydney each week,” said John Batistich, Director Marketing at Scentre Group. “Our research found that 84 per cent of city workers hate to queue and we’re confident Eat on Time will improve the dining experience for shoppers and give them back a few extra minutes to enjoy their lunch break,” he said.
“Eat on Time offers a diverse range of cuisine from premium food retailers and a technology solution for shoppers that allows for a quick, easy and convenient food experience,” Mr Batistich said. “This is another step towards better connecting shoppers with our malls and retailers, across any digital device at any time,” he said.
Research conducted by the Scentre Group found that workers spend on average one third of their 36-minute lunchbreak waiting for food. The Scentre Group said the Eat on Time app was designed to help people save time, avoid queues and “bring lunch-hour joy”. The Scentre Group survey also revealed that:
- Four in ten admit to saying something they regret at work when in a ‘hangry’ (anger and short temperedness caused by being hungry) state
- One third of survey respondents think about paying someone to get ahead in the lunch line
- 90 per cent of those surveyed report having a better day if they eat a meal they really want
- One quarter of people consider lying about a medical condition to jump ahead of others
About the study
Westfield commissioned research included in this release through independent research agency, Lonergan with a sample of 507 Sydney CBD workers aged 18-64 years old who buy their lunch at a take away restaurant at least once a month. Fieldwork commenced on Wednesday 2 July and was completed on Wednesday 9 July 2014.
How to Eat on Time:
- Download Eat on Time from the App Store, or access it online via westfield.com.au/food
- Register with name, email address and securely store credit card details
- Browse the full menu from 17 food retailers at Westfield Sydney including Din Tai Fung, Charlie & Co, Jones the Grocer and Snag Stand
- Order and pay securely
- Receive a text message once food is ready
- Jump straight to the counter for collection
Eat On Time restaurants include:
- Mero Mero
- Sassy’s Red
- Jones the Grocer
- Din Tai Fung
- Snag Stand
- Sky Phoenix
- Ragu Pasta & Wine Bar
- Dergah Grill
- Becasse Bakery
- Cod & Co
- Charlie & Co
- Streets of Saigon
- Spuds n Crepes
- Chinta Ria… Mood for Love
- Chat Thai
Eat on Time is available for download on iPhone through the App Store and online from 19 August 2014.