CHEP launches national Logistics Control Centre to improve service delivery
Global pallet, container and crate pooling company CHEP has launched a new Australian national Logistics Control Centre at Erskine Park, NSW.
CHEP Australia provides container products and services for fresh food and consumer goods companies, as well as manufacturing solutions.
Global Group President of CHEP Pallets, Peter Mackie, said the new system used detailed real-time information from multiple sources, including video feeds from CHEP yards and live network data, to predict up to three hours in advance whether a delivery of CHEP equipment will be impacted by events in the network.
“Using our data, network knowledge and logistics management expertise, the CHEP Australia team has designed a sophisticated logistics management system that will improve the level of service we provide our customers,” said Mr Mackie.
Mr Mackie said the new control centre not only provides a greater level of network visibility, but also features mechanisms to help manage issues as they arise. If a delivery is impacted by issues such as traffic congestion, the system triggers an alert which assists the team in proactively managing the situation. In the event of a delay, the team is significantly better enabled to quickly contact customers with a new expected delivery time.
“The unique thing about CHEP Logistics is that we only carry pooled equipment,” said Phillip Austin President of CHEP Australia & New Zealand. “We devote our resources and expertise in network planning, efficiency and safety to ensuring CHEP equipment is where it needs to be, when it needs to be there,” he said.
“The Logistics Control Centre enables us to offer the personal service of a smaller operator with the benefits of larger logistics provider such as scale and network capacity, with the potential for enhanced Chain of Responsibility compliance,” Mr Austin said. “We believe this will not only improve the service to our existing customers, but also encourage others to consider using CHEP Logistics for their pooled equipment movements,” he said.