Fast growing health food company The Chia Co appoints new chief sales officer

Posted by AFN Staff Writers on 22nd September 2014
Fast growing health food company The Chia Co appoints new chief sales officer
Fast growing health food company The Chia Co appoints new chief sales officer

Australian health food company The Chia Company has announced the appointment of a new Chief Sales Officer, John McGurkin.

The Company said the appointment reflects the continued growth of The Chia Company, which has seen a revenue increase of 237 per cent in the past two years and has established a significant global presence from its offices in Melbourne, London and New York.

In 2003 Australian farmer John Foss founded The Chia Co with a clear mission: to make chia available to everyone, every day. In just over ten years, The Chia Co has become the worldʼs largest producer of chia, working with farmers across the globe to grow “chemical free chia”, and managing what the Company said is “a completely transparent supply chain – like a farmerʼs market, on a global scale”.

Recognising a gap in the market for nutritious ready to eat option, The Chia Co launched Chia Pod in 2013, an innovative product combining the nutrition of chia with real fruit and coconut milk. The success of this product has been followed with the launch of Chia Pod Oats, Oats + Chia and Chia Pod Bircher Muesli.

Mr McGurkin joins The Chia Co following an eight year position as Executive Vice President of Sales for USA and Canada at Sabra Dipping Company, a joint venture of PepsiCo and Strauss Group.

John Foss, founder and CEO of The Chia Co, said he was “excited” about the appointment and looked forward to seeing Mr McGuckin continue to build momentum for the company.

“We believe there is no better person in the world than John McGuckin to further accelerate our more than 100 per cent year on year growth, whilst ensuring that our key customers remain the central and absolute focus of our company,” Mr Foss said. “Most importantly for us, John shares the core value of economic, environmental and social sustainability that I founded The Chia Co with 10 years ago,” he said.

During his time at Sabra, Mr McGuckin has been credited with building a leading sales team and increasing revenue for the company from $20 million to $500 million over eight years. Having recently launched the Obela brand into the Australian market, Mr McGuckin brings to The Chia Company a wealth of experience in the US and Canadian markets as well as their home market, Australia.

Mr McGuckin said he “believed strongly in the bright future” of The Chia Company and that the potential for innovation via the Chia Pod brand was an important factor for him in joining the team.

“I knew that the chia category and Chia Pods were hot before accepting the role, but since going public with the decision, Iʼve discovered they’re on fire,” Mr McGuckin said. “I am excited to be joining this innovative, fast growing company, in what promises to be a highly rewarding and successful position,” he said.