IXL launches new fruit spread sweetened with Stevia
Food manufacturer SPC has introduced a “fruit spread for a new generation” under its IXL brand– the new IXL sweetened with Stevia range.
SPC said the new IXL range “contains 60 per cent less sugar”. Stevia is a natural sweetener sourced from plant leaves that adds a delicious sweet taste, without the added calories of cane sugar.
“We know Australians appreciate the great taste of IXL jam, and with IXL sweetened with Stevia, families can enjoy the same flavours they have always loved, but without the guilty conscience,” said Sandra Pereira , Director of Marketing & Innovation at SPC.
IXL jam launched in Australia in 1898. SPC said the new IXL sweetened with Stevia is a “convenient and nutritious breakfast option” for families, and that the classic favourite, updated with a contemporary twist, would also be a good addition to summertime picnics on sandwiches, served with scones, or baked into muffins.
Jelica Vrkic, Business Manager of Nutritional Health at SPC and qualified dietician, said that Stevia was a great way for brands such as IXL to reduce their sugar content.
“Stevia is one of the first all-natural, calorie-free sweetening ingredients that has been adopted for mainstream use,” Ms Vrkic said. “It contributes no calories to food, but is up to 400 times sweeter than sugar, so you just add a pinch and you have the same delicious sweetness that makes jam so popular,” she said
IXL sweetened with Stevia will be available in Coles nationally from October 2014, in selected IGA, FoodWorks and Foodland stores from November 2014, and in Woolworths from early 2015. RRP $2.99 for a 210g jar.