Coca-Cola launches new coconut water in Australia
The South Pacific arm of global beverage giant Coca-Cola has announced the launch of Zico, a “not-from-concentrate” coconut water.
Zico will be launched to the Australian market in ‘Original’ flavour, developed with health conscious consumers in mind. Coca-Cola said Zico “contains electrolytes that support hydration and provides a great source of potassium”.
“We’re excited to launch Zico and deliver Aussies with a premium coconut water which supports hydration through various electrolytes and provides consumers with a great source of potassium and zero fat,” said Ramona Spiteri, Zico Brand Manager.
“Zico physically restores, leaving drinkers feeling renewed and allowing them to take positive steps towards the lifestyle they want to live,” Ms Spiteri said. “Zico has already seen great results in international markets and we are excited to launch it locally,” she said.
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Globally, Coca-Cola is the number one provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries consumer its beverages.
Zico will be available in a convenient re-sealable tetra pack in both a 330mL and 1L size. Initially Zico will be available nationally in Coles from November, with expansion to other retailers from the first quarter of 2015.