Barilla launches family-sized sauce range in Australia
Following three years of significant growth in the pasta sauce category, the world’s largest pasta producer Barilla has launched a new family-sized sauce range specifically for the Australian market.
Barilla is a fourth generation family-owned company, founded in 1877 and based in Parma, Italy. It is the number one pasta brand in the world, employing over 8,000 people worldwide and exporting to more than 100 countries.
Designed to be a convenient Italian meal solution perfect for Australian families, the range includes three new sauces with a fourth set to be released in 2015.
Packaged in a slim-line 575g jar, the three sauces include Cheese & Tomato Pasta Bake, Red Wine & Garlic and a base for Australia’s most popular family dinner, Spaghetti Bolognese.
Barilla Australia Marketing Manager, Carly King, said the new sauces “perfectly complement” the 30 Barilla pasta shapes available in Australia, making delicious Italian favourites quick and easy to prepare for busy families.
“Barilla has more than 135 years experience in developing great products for consumers to enjoy authentic Italian cuisine at home, so we are confident that our new range will hit the mark with Australian families,” Ms King said. “It has already performed brilliantly in our product testing, with 96 per cent saying they would recommend the product and purchase again,” she said.
“Like all Barilla pasta sauces, they are made from all natural ingredients, are gluten free, have no added preservatives and eight to 10 whole Italian tomatoes in each jar,” Ms King said.
The three new products will bring Barilla’s sauce range available in Australia to 13 products.
The Bolognese and Cheese & Tomato Pasta Bake sauces are available in Woolworths and independent grocers ($3.99), and the Red Wine & Garlic sauce at independent grocers ($3.99).