FoodLegal to run its most popular workshop in Sydney and Melbourne
Back by popular demand, food law expert consultants FoodLegal will run more sessions of their training workshop on the Health Claims Standard of the Australia New Zealand Food Standards Code.
The FoodLegal intensive workshop, “Harnessing the new Health Claims Standard: Opportunities in marketing the healthy angle of foods”, addresses the new Health Claims Standard and how it is likely to affect marketing of products.
The workshop includes issues such as the nutrient profiling criteria, substantiation of general level health claims, limitations on nutrition claims, and conveying the health message in numerous alternative compliant ways.
The ‘Harnessing the new Health Claims Standard’ workshop has proven popular, with limited places consistently selling out. Nearly 200 food marketing and technical professionals and product developers from around Australia and internationally have previously attended one of the FoodLegal workshop sessions on this topic.
Are you prepared?
The workshop is presented by leading food lawyer Charles Fisher, who is a principal of FoodLegal and an accomplished presenter, trainer and facilitator in the food regulatory sphere.
Participants will be given guidance on how to design and assess marketing and packaging claims, product descriptors and advertising to minimise the risk of legal liability for products and businesses wishing to carry a health claim or nutritional claim.
The workshop also includes:
- How the new Health Claims Standard will apply to products and marketing campaigns;
- How the new Health Claims Standard will interact with other laws such as the Australian Consumer Law and the Therapeutic Goods Act;
- What one must do to substantiate health claims that have not been FSANZ approved;
- Methodological approaches for Health Claims;
- Exploring alternative marketing methods in light of the new Health Claims Standard;
- The impact of the Health Star Rating System
The workshop will give participants answers for the following questions:
- Is it a nutrition claim or a general level health claim?
- Can I claim to be “<…> free” anymore?
- What can I say about fats?
- What about innovative/novel substances?
- What about sodium reduction claims?
- When can I use a health-related endorsement?
- What can be said in relation to “slimming” or “weight loss” problems?
- What can I say about a functional/bioactive ingredient?
- What can I say without any pre-approvals?
- What if my product does not meet the nutrient profiling criterion? What opportunities are there for me?
- How will this affect my brands / company / trademarks?
- Other relevant issues can be addressed.
Monday 2 March 2015 8:30am-1pm
Tuesday 3 March 2015 8:30am-1pm