Kraft launches new nut butter varieties
Nut spreads brand Kraft nuts has launched a new range of eight products in Australia, including a crunchy hazelnut spread and the brand’s first ‘natural’ peanut butter.
The new Kraft Nuts alternative nuts range includes Kraft Hazelnut Crunchy Spread, Kraft Hazelnut Smooth Spread, Kraft Cashew Nut Spread and Kraft Almond Nut Spread.
Joining Australia’s best-selling Peanut Butter are new peanut butter varieties, which Kraft Nuts said were designed to “offer consumers even more choice” – Kraft Cinnamon Spice Peanut Spread Smooth and Kraft Sweet Honey Peanut Spread Smooth.
In addition, Kraft Nuts is launching its first Natural Peanut Butter. Kraft Nuts said the Natural Peanut Butter is “made from 100 per cent nuts” and is available in Crunchy and Smooth varieties.
Kraft Nuts said the new products, which will be available on shelves from mid-February 2015, are “free from preservatives, artificial colours and flavours”.
The Kraft portfolio is currently the market leader in Peanut Butter, selling over 15 million jars every year and owning 62 per cent of total Peanut Butter market share. Kraft said this launch marked the biggest product innovation for the Company since it introduced the original Peanut Butter in Australia over 50 years ago.
“Australians are going nuts for alternate nuts and this trend can be seen across a number of categories including milk, snacking and now spreads,” said Justin Taylor, Category Marketing Manager for Spreads at Kraft Nuts.
“As the nut category has expanded and shown more functionality as a snack and an ingredient, so too has the push for more variety in nut spreads – with consumers demanding more choice,” Mr Taylor said. “As the maker of Australia’s favorite Peanut Butter we’ve launched 8 new varieties ranging from Hazelnut to Almond that we know nut fans will love,” he said.
The new Kraft Cashew Spread, Kraft Almond Spread, Kraft Hazelnut Smooth, Kraft Hazelnut Crunchy is available now from all major supermarkets and independent retailers for RRP $5.70.
The new Kraft Natural Peanut Butter Smooth, Kraft Natural Peanut Butter Crunchy, Kraft Cinnamon Spice Peanut Spread Smooth, and Kraft Sweet Honey Peanut Spread Smooth will be available from 23 February 2015 from all major supermarkets and independent retailers for RRP $4.60.
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