SPC rolls out fruit products with real families on the cans
Food brand SPC has introduced new labels across its range of brands and an accompanying social media campaign that highlight some of its farmer-suppliers.
Featuring six real-life Victorian farming families – who each grow food products for SPC – the Company said the initiative “recognises that consumers want assurance that the food they eat is locally grown”.
“We know consumers want to know who grows their food and we’re proud to be recognised for our strong commitment to Australian grown and made food,” said Sandra Pereira, Marketing & Innovation Director, SPC. “So proud in fact we’ve launched #MyFamilyCan, an initiative that shows consumers exactly who is growing the food they are eating,” she said.
SPC has changed the labels of the iconic SPC, Goulburn Valley and Ardmona brands, which show generations of farmers from the following families:
- The Godwill family (Kialla East)
- The Jaques family (Tallygaroopna)
- The Weeks family (Nanneella)
- The Turnbull family (Ardmona)
- The Scarcella family (Orrvale)
- The Kennedy family (Carag Carag)
“SPC stands by Australian growers who produce the cleanest, greenest and safest food in the world,” said Ms Pereira. “We’re proud to be associated with our growers and to do our part to market the obvious benefits of Australian grown and made products,” she said.
Short films of families to be launched on social media
In a series of short films soon to be released on social media, the first featuring Gary Godwill and his 86 year-old mother Dorothy (who still works in the orchard), SPC said the “family-focused campaign” also highlights what consumer support means to the farmers and their families.
Consumers asked to participate on social media
Consumers are being asked to show their support for the Australian farming families by taking a family photo with any of the SPC, Goulburn Valley or Ardmona products and sharing it on the SPCAustralia Facebook page or on Twitter or Instagram with the hashtag #MyFamilyCan
The new labels are starting to hit supermarket shelves now. The products can be found in Woolworths, Coles and selected independent supermarkets.