Australian food and beverage company Coca-Cola Amatil (CCA) has appointed Reg Weine, previously Chief Executive Officer of dairy company Bulla Dairy Foods, as the new Managing Director of packaged fruit brand SPC.
Mr Weine was CEO of Bulla Dairy Foods for four years, having spent the prior year leading the Company’s Marketing, Sales and Innovation division.
Previously, Mr Weine was the Director of Sales and International with Blackmores Limited, where he was responsible for Australia, South East Asia, New Zealand and the UK. Mr Weine is a Director of the Australian Food & Grocery Council.
“I am delighted that Reg will be joining CCA to lead our SPC business, said Alison Watkins, CCA’s Group Managing Director. “Reg is a seasoned Managing Director and his very relevant consumer goods experience, particularly in marketing, sales and innovation, will add huge value to SPC during this period of transformation and return to growth,” she said.
“Reg’s agribusiness experience means he understands the importance of our growers and will work collaboratively with our regional community in Shepparton,” Ms Watkins said.
Mr Weine will begin his role as Managing Director of SPC on 26 May 2015.