Coles trials voice recognition device for online shopping

Posted by AFN Staff Writers on 6th May 2015
Coles trials voice recognition device for online shopping
Coles trials voice recognition device for online shopping

Australian supermarket giant Coles has announced it is launching a customer trial of “hiku”, a new digital device, not yet available in Australia, which helps consumers make a digital shopping list.

The compact device, which is currently being trialled by 50 Coles Online customers, is an in-home device that uses voice recognition to add items automatically and instantly to a digital shopping list. The device can also be used to scan product barcodes. At the click of a button, items are instantly added to the shopping list in the customer’s Coles app and, if they choose, then transferred into their Coles Online shopping trolley.

Coles said the device is small enough to live on the fridge, so all members of a household can use it.

The Hiku device was developed in the US by developers Rob Katcher and Rajan Bala.

“The trial of Coles’ in-home digital concept using hiku, is another great example of Coles constantly exploring new ideas to help make shopping a little better every day,” said Mark Crispey, Coles Online General Manager.

“At Coles, we love to involve our customers in our innovations and developments,” Mr Crispey said. “We’ll be working closely with our trial shoppers to develop an experience that will make shopping simpler and quicker for families across Australia,” he said.

The trial will last two months and is being run in collaboration with Accenture.