Krispy Kreme launches “burger doughnut” range in Australia
Doughnut maker Krispy Kreme have launched a “Grilled” doughnut range in Australia — sweet doughnuts that look like burgers.
The range consists of two new flavours, the Krispy Slider and Glazed Dog. Krispy Kreme said the range was inspired by celebrity chef Heston Blumenthal’s “food trickery”.
Instead of beef, the Krispy Slider oozes a glazed chocolate mudcake “patty” and sweet cream “special sauce”, encased in a fluffy doughnut “bun” and topped with a sprinkling of sugar crystal “seeds”.
While the Glazed Dog looks like a typical Australian sandwich, it actually contains a sweet cream “sausage”, encased in Krispy Kreme’s caramel iced doughnut “bun” and finished with a smattering of cream “dressing”.
Krispy Kreme Chief Marketing Officer, Amanda Mita, said the new Grilled range was a “world-first”.
“The creation of our new, world-first “Grilled” range is part of our mission to provide Aussie fans with something fresh, exciting and distinctive,” Ms Mita said. “We’re confident Krispy Kreme fans will love our fun new and freshly made “Grilled” doughnut treats that can be shared with friends on any occasion,” she said.
The new “Grilled” range is now available at Krispy Kreme stores, and online, for a limited time only. The Krispy Slider and Glazed Dog are available individually or as a dozen pack, alongside Krispy Kreme’s famous Original Glazed doughnut.