SPC spends cash on packaging innovation in CCA plan for expanding SPC customer-base
A cash injection into Australian fruit manufacturer, SPC has resulted in new packaging and product innovation.
Announced late last week, SPC says it has now completed its first stage of the investment plan for the $100 million given to it by parent company Coca-Cola Amatil and the Victorian state government.
The Victorian state government provided $22 million after the Federal government refused to provide the financial assistance to SPC. .
The fruit manufacturer says it has used the funds to build a snack line new and old products can be made on.
The company plans to now make a product range focusing on easy-opening packaging for the elderly and the ill.
SPC claims that the new products called ‘Pro-Vital’ will be a first in the health-care market.
The new line will be able to make older SPC products that come in plastic cups and incoming SPC Managing Director Reg Weine says that the investment should increase productivity.
Coca-Cola is committed despite profit drop
Coca-Cola Amatil has made the investment into SPC despite reporting a net profit after tax fall of $375.5 million for the 2014 financial year. This was a decline of 25.3 per cent on the 2013 financial year.
Speaking at the company’s recent Annual General Meeting, CEO Alison Watkins however stated she predicted the company would be returning to a growth state over the next few years.
The focus on packaging at SPC is also reflective of marketing moves at Coca-Cola Amatil.
“Colours and proportion size may seem like a simple thing but it’s led to an increase in the number of consumers coming back into the franchise,” said Watkins at the AGM earlier in May.
She spoke of Coke concentrating on packaging as a way to success. Later in 2015 they will be launching a marketing campaign based on the 100th year anniversary of the curved Coca-Cola bottle.
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