Premium ice cream maker adds onto supermarket range

Posted by AFN Staff Writers on 11th June 2015
Melbourne-based Harry’s Ice Cream has introduced two new premium flavours to supermarket shelves, Peanut Butter Fudge and Triple Choc Brownies.
Melbourne-based Harry’s Ice Cream has introduced two new premium flavours to supermarket shelves, Peanut Butter Fudge and Triple Choc Brownies.

Melbourne-based Harry’s Ice Cream has introduced two new premium flavours to supermarket shelves, Peanut Butter Fudge and Triple Choc Brownies.

The Harry’s Ice Cream brand is owned by family operated company  ‘Harry and Larry’s.’

Since 2012, Harry’s Ice Cream has been selling out Wooworths and IGA. Peanut Butter Fudge and Triple Choc Brownies join pre-existing flavour Sticky Date Pudding.

Harry’s Ice Creams are pitched as a premium offering at a recommended retail price of $4.99 for a 475 mL tub.

The peanut butter flavour includes swirls of peanut butter along with fudge-like peanut butter pieces.

Triple Choc Brownies has pieces of brownie placed with chocolate flavoured ice cream and chocolate sauce.

Harry’s Ice Cream Background

Owner Harry & Larry’s has been making ice cream out of Brunswick in Melbourne since 1994.

Harry and Larry’s had its start with its own retail store in Chadstone (Melbourne) Shopping Centre but went into mass manufacturing and wholesaling in 2002, selling mostly to restaurants and retailers before entering into supermarkets. It later began selling to the airline market as asupplier to Qantas and other airlines.

Harry & Larry’s  says that the business has grown to meet an increasing demand for premium ice cream at competitive prices.