Domino’s to remove all artificial colours, flavours and preservatives from pizza menu
The plan follows in addition to earlier commitments to cut down sodium and fat in its foods.
Domino’s say that the decision is a reaction to consumers increasingly wanting food without artificial additives.
“What it boils down to is if you can’t pronounce it, it shouldn’t be in the food – it’s all about simplifying the ingredients,” said CEO and Managing Director Don Meij.
The chain says its pizza menu is already MSG free and GMO free. Domino’s has also recently decreased the fat content of its cheese by 25 per cent, its seasoned chicken has seen a 40 per cent fat reduction and its pepperoni a 20 per cent reduction.
Sodium has also been brought down in some of its chicken dishes along with beef, pepperoni and cheese.
Domino’s made a promise to lower the sodium content in protein, bakery and dairy ingredients by 25 per cent over three years along with reducing fat content of fats and proteins by 15 per cent.
The ASX-listed Domino’s Australia owns the Domino’s franchises in Australia and several other countries. It is part of an international franchise chain.
Domino’s Australia is highly successful and reported a net profit after tax for the first half of the 2015 financial year of $29.1 million, up 44.2 per cent on the prior corresponding period.
Coles and Woolies are locked in a battle for share of the customers wallets and throats that becomes...
Australians are eating less sweet biscuits says a new study from Roy Morgan Research.
New Zealand’s ABE’S Bagel Bakery is now selling bagels in Woolworths supermarkets.
Mexican fast food chain, Guzman y Gomez, will be opening the first of its drive-thru stores in 2017,...
Quick Service Restaurant Holdings, the owner of Red Rooster and Oporto, has changed its business nam...
Coles is testing low-sensory supermarket shopping for customers with autism.
A new McDonald’s UK ad may signal a new future direction for the global fast food giant.
IGA has snagged beloved Australian actor Shane Jacobson again for another marketing campaign. Dev...