New Indian cooking brand launched in Australia by General Mills
The brand currently offers a range of spice mixes which can be used to cook a variety of Indian dishes. There are presently four spice mixes available in Australia, Butter Chicken, Rogan Josh, Biryani and Goan Chicken.
Each of the spice mixes range from mild to medium in heat and serve four people. Customers must add their own fresh ingredients such as meat and cream.
The Parampara brand was established in India in 1997 and was acquired by General Mills in 2012. The spice mixes are still made in India.
General Mills Australia is responsible for several very well-known food brands in Australian supermarkets. These include Betty Crocker for US-style cake mixes, Latina for Italian-themed meals, and Old El Paso for Mexican-themed meals.
Parampara Indian meal bases are now available at Coles and Woolworths supermarkets nationwide at $4.39 for a 80 gram packet at Woolworths and $4.95 at Coles.
Recent trend for new Australian tastes
Other new food products recently launched in Australia include,
Donut King has released a line of premium doughnuts called ‘The Royal Range’.
Iconic Australian meat pie brand, Four’N Twenty, is celebrating its 70th birthday.
Muffin Break has turned an April Fool’s prank into reality, deciding to add scorpion to its menu opt...
Grill’d Burgers has partnered with award-winning chef, Darren Robertson, to create a new burger.
Zambrero quick-service Mexican is offering a new vegan menu option after receiving “impassioned feed...
Arnott’s is now selling a chip version of its Vita-Weat crackers.
New Zealand’s Mother Earth is now selling a new range of natural peanut butters in Coles and Woolwor...
BWS is now selling a variety of wines packaged in cans across its Australian store network.