New Indian cooking brand launched in Australia by General Mills
The brand currently offers a range of spice mixes which can be used to cook a variety of Indian dishes. There are presently four spice mixes available in Australia, Butter Chicken, Rogan Josh, Biryani and Goan Chicken.
Each of the spice mixes range from mild to medium in heat and serve four people. Customers must add their own fresh ingredients such as meat and cream.
The Parampara brand was established in India in 1997 and was acquired by General Mills in 2012. The spice mixes are still made in India.
General Mills Australia is responsible for several very well-known food brands in Australian supermarkets. These include Betty Crocker for US-style cake mixes, Latina for Italian-themed meals, and Old El Paso for Mexican-themed meals.
Parampara Indian meal bases are now available at Coles and Woolworths supermarkets nationwide at $4.39 for a 80 gram packet at Woolworths and $4.95 at Coles.
Recent trend for new Australian tastes
Other new food products recently launched in Australia include,
Pepsi Co Australia and New Zealand has launched a new Gatorade range called ‘Gatorade Fierce’.
Baskin-Robbins Australia are relaunching its ice cream cake range.
BFree are now selling quinoa and chia seed wraps in Woolworths supermarkets.
Pepsi Co’s Smith’s is brining two old chip flavours back for a limited-time only.
Freedom Foods has launched a new line of quinoa chips under its Crafted Blends range.
Vitasoy has launched two new plant milks into Australian supermarkets.
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Gelato Messina and Arnott’s have collaborated again for another Tim Tam by Gelato Messina range.