Domino’s Pizza 40 per cent profit leap and reveals further innovations in plan
Domino’s attributed its big profit to technology and product innovation. The pizza chain recently released its Live Pizza Tracker into the Australian market, allowing customers to follow deliveries.
“Product innovation continued to be core to our business with the ANZ menu inspired by the street-food trend with flavours such as the launch of Pulled Pork, Pulled Beef and the popular over baked Churros,” said Group CEO and Managing Director, Don Meji.
Domino’s also reported growth of 11.3 per cent in Same Store Sales (SSS). The pizza retailer experienced record organic new store growth with 59 stores opened across the year. Domino’s said 86 per cent of its stores have now undergone a next generation ‘Entice’ store makeover.
Domino’s reported 6.4 per cent SSS growth for Europe which also was driven by technology and innovative marketing practices.
The year opened 54 stores across Europe, including its 200th Netherlands/Belgium opening and its 250th opening in France.
Domino’s plans to invest in additional technology in Europe and is testing its GPS Driver Tracker in the Netherlands.
Domino’s said its businesses in Japan was continued to trade to expectations and that network sales grew 14.8 per cent on a full year basis. SSS growth was reported as 1.8 per cent.
Despite reported tough economic conditions in Japan, 64 new stores were opened and franchise stores now make up 26 per cent of the chain’s Japanese stores. In December 2014, the 350th Domino’s store was opened in Japan.
A number of stores were remodelled and re-located to what Domino’s referred to as improved locations. Domino’s said the remodeling and re-location significantly contributed to a sales pick up, by 46 per cent in the second half.
Domino’s said that within the Australian and New Zealand markets it will continue to focus on technology throughout the 2016 financial year.
“In Australia and New Zealand we have in excess of 40 exciting digital projects in the pipeline for FY16. This includes many that will make the ordering process even faster and easier for our customers with a 15 and 20 Minute Delivery Guarantee and Fast Favourites which allows customers to order in fewer clicks,” said Meji.
Meji also said that Domino’s will still focus on its GPS tracker and that the technology will be used to determine whether it is ready to offer its new 15 and 20 Minute Delivery Guarantee.
Domino’s said its Fast Favourites technology will allow for customers to order with just one tap of a finger and that the technology is laying the foundation of many new ways to interact with customers in the future that go beyond phones, computers, cars and iPads.