Bulla launches greek-style frozen yoghurt range
The new range includes blueberry, raspberry and honey flavours.
Bulla says the yoghurt is made with ‘real fruit’ and contains no artificial flavours or colours. It is also made from fresh low-fat yoghurt and contains less than 69 calories per serve.
The yoghurt is available for both supermarket and commercial purchase.
Bulla’s greek-style range will join other frozen yoghurt offerings from Bulla including low-fat yoghurt tubs and paddle-pop stick options. In December 2014 Australian Food News reported that the brand had also launched a coconut-flavoured yoghurt line.
Bulla has been established in the Australian dairy industry for over one-hundred years. According to Retail World’s December 2014 annual report using Nielsen data reports that Bulla Creamy Ice Cream has a 10.1 per cent volume share of the Family Essentials component of the ice cream grocery market.
The dairy manufacturer also has a 11.5 per cent volume share of the Better For You component ice cream market with their Fruit and Yoghurt product. The Bulla brand leads the ‘refreshment’ ice cream component with its Bulla Splits which are ice creams coated in a icy-pole mixture.
Bulla Greek-Style Frozen yoghurt is available now at Woolworths for $7.49 per 1 litre tub.
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