Fountain Sauce launches AFL jersey-coloured packaging
Coinciding with the Australian Football League annual finals season that comes around in the month of September, shoppers will be able to buy a sauce bottle ‘wearing’ their team’s jersey.
The jerseys only feature on Fountain’s plastic bottles and has been done in partnership with the AFL.
“Watching the AFL at home with a pie and sauce is practically an Australian institution. We know how much this ritual is synonymous to the whole footy season and sauce can now take pride of place in the festivities,” said Duncan Knight, Marketing Manager at Cerebros.
Fountain Sauce was established in Australia in 1906 when a Sydney-based grocery wholesaler started making tomato sauce. The brand is now part of Cerebos who also owns Gravox, Toby’s Estate Coffee, SAXA, Foster Clark’s and Mocopan. Cerebos is owned by Japan’s Suntory Limited.
Fountain Sauce’s AFL bottles are now available for purchase at Woolworths supermarkets across Australia. The recommended retail price is $2.45 for a 500mL bottle.
Coca-Cola is now selling its ‘Glaceau smartwater’ in Australia.
Pepsi Co. Australia and New Zeeland is releasing more new chips into Australian supermarkets.
White Wings is now selling a cake mix product which allows consumers to cook a cake in a cup using a...
US gelato brand, ‘Gelato Fiasco’, is now available in 7-Eleven convenience stores across Australia.
Di Bella coffee has launched a line of coffee capsules which biodegrade within 180 days in regular l...
PepsiCo Australia & New Zealand has launched a new snack range aimed at school-aged children.
Domino’s customers can now use a virtual voice-activated assistant to order their pizzas for them.
A food safety warning has been issued telling Australians to be cautious of food poisoning when cook...