Beston Global Foods spells out strategies to follow imminent public listing

Posted by AFN Staff Writers on 26th August 2015

Beston Global Food CompanyBeston Global Foods Company (BGFC) has completed its initial public offering (IPO) capital raising and is expecting to list on the Australian Securities Exchange with an initial market capitalisation of over $127 million.


BGFC will commence trading on the ASX on Friday 28 August, 2015.


Recent headwinds rebuffed


The Chairman of BGFC, Dr Roger Sexton AM said the IPO had been completed successfully despite a number of significant headwinds, including the Greek financial crisis, the China stock market melt-down and increasingly negative sentiment about the performance of the Australian economy.


Dr Sexton said the BGFC offering had found strong appeal among Asian institutional investors as well as retail investors in Australia. Strong support was also shown in the Broker Firm component of the Offer resulting in a scale back of the shares available to investors under the Broker Firm Offer.


Core objective is about ‘healthy eating’


“The core objective of BGFC in taking healthy eating to the world’s growing communities has resonated strongly in Asia, with the result that around 50 per cent of the investors in the IPO are from offshore,” Dr Sexton said.


Dr Sexton also said that while BGFC had established marketing and distribution operations to supply products throughout Asia and the Middle East, there was no doubt that rising consumerism in China was leading demand for clean, green, food-safe products from Australia.


Forecasts and market concerns


The company has estimated that more than 320 million people will shift into the middle class in China between now and 2030. The rise of China’s middle class to an estimated 854 million people by 2030 will lift the consumption share of GDP from its current 36 per cent to around 50 per cent by 2030.


The effect of any recession in China and the devalued yuan in relation to premium imported food products is a question being asked by some market watchers. Australian Food News recently reported on some of these issues.


Closed loop supply chain


BGFC Chief Executive Officer, Sean Ebert, said the BGFC model was based on an integrated closed loop supply chain in which the company owns the raw materials, takes advantage of advanced knowledge and technology in the production process and controls the marketing and distribution of end products through company-owned subsidiaries in key global locations.


For example, BGFC earlier this year purchased the former United Dairy Power (UDP) dairy sites at Murray Bridge and Jervois in South Australia, which have now been rebranded as Beston Pure Foods and will be relaunching with its product range in early September.


“Our investment will increase the production capacities of the two plants and introduce new products for distribution into China and the ASEAN region by BGFC subsidiaries based in Thailand, Vietnam, China and Brunei,” Mr Ebert said.


“Ownership and operational control of the UDP facilities also will enable us to deliver key elements of our business plan at a lower cost than if we had to contract with outside providers.


Dairy strategy


“In line with this strategy we are currently in the process of relocating the Australian Provincial Cheese manufacturing plant from Victoria to the Murray Bridge site in order to expand its production to meet current export demand for customers in Japan, Korea and Malaysia.”


Mr Ebert said that in conjunction with other companies in its portfolio of food and beverage investments, BGFC had created a range of natural, clean and green products, which capitalise on the intrinsic benefits of Australia as a premium food producer.


He said new contracts had already been signed for products including a range of European cheeses and is currently in discussions with customers in both China and Asia on a range of dairy products, all of which are in high demand in Asia and which will be progressively introduced into production at Murray Bridge and Jervois over the next three years.