Safcol introduces ready-to-eat salmon meals
The ‘Salmon Ready Meal’ range comes in the following three varieties:
- Spanish Paella Style Salmon which consists of wild Alaskan salmon, brown rice, sweet corn, carrot, capsicum and onion in a mild paprika style sauce
- Sweet onion and Tomato with wild caught Alaskan salmon, onion, tomato and pasta
- Italian Herb and Tomato also with Alaskan salmon, tomato, sweet corn, peas capsicum, brown rice and traditional Italian herbs
Safcol states that the Spanish Paella Style and Sweet Onion salmon options provide 18 per cent of daily protein needs. The Italian Herbs and Tomato salmon option provides 19 per cent of daily protein needs.
All of the meals come with a fork for easy eating and dolphin safe.
The new Safcol Salmon Ready Meals are available for purchase now from Woolworths Supermarkets and IGA. The meals are available for $2.49 for a 110 gram pack.
State of competition with rival brands
In April 2015, Australian Food News reported that Safcol’s competitor John West had launched a ready-to-eat tuna meal range.
Nielsen’s market survey figures reported by RetailWorld in December 2014 revealed that in the canned fish market John West (owned by Simplot) had a 36.1 per cent brand volume share, Sirena has 12.6 per cent, Greenseas 8.8 per cent, private label 33.9 per cent, and other brands make up the remaining 8.6 per cent.