Mars launches banana flavoured M&M’s into Australia
The new M&M variation features yellow and brown coloured M&M’s along with banana flavouring.
M&M’s Banana flavour will join pre-existing varieties available in Australian supermarkets including milk chocolate, peanut and crispy.
Since M&M’s first entered the Australian market in the 1980s Mars have introduced a number of unique and often limited-time varieties including Pink & White coloured M&M’s for Breast Cancer Awareness Month in 2011.
According to Nielsen figures listed in Retail World’s December 2014 annual report, M&M’s have 10.2 per cent volume share of the Australian confectionery sugar grocery market. Nestle’s Allen’s lead the segment with a 19.6 per cent share followed by the Natural Confectionary Company with 14.2 per cent, Pascall have 11 percent, Starburst 7.6 per cent, Cadbury 2.2 per cent, Skittles 0.9 per cent, Kit Kat 0.1 per cent, while private label products take up the remaining 16.9 per cent of the segment.
M&M’s Banana flavour is available for purchase now from Woolworths for $4.25 for a 200g bag.
Over The Moo is expanding its ice cream range with two new varieties now available.
In an Australian first, shoppers can now purchase pork jerky at Woolworths and IGA supermarkets.
Dr Oetker is now selling a frozen chocolate dessert pizza, along with two other unique pizza varieti...
Gelatissimo and Byron Bay Cookie Company have collaborated to create a new gelato flavour.
Gelatissimo is selling gelato made with camel milk this festive season.
Cobs is selling a new limited-edition popcorn flavour; ‘Movie Theatre Butter Popcorn’.
A private South Australian ice cream producer has been judged to have the best ice cream in Australi...
Jamie Oliver’s Italian restaurants in Australia have entered into voluntary administration.