Wicked Sister introduces new rice pudding products
The new puddings will join Wicked Sister’s pre-existing fridge desserts which include Madagascan Vanilla Bean Panna Cotta, Madagascan Vanilla Bean Creme Caramel and Gippsland Dairy Madagascan Vanilla Bean Custard and other rice pudding options.
Wicked Sister’s new puddings are made using Madagascan vanilla bean and come in two flavours, Strawberry and Rhubarb and Apple and Cinnamon.
The puddings can be eaten cold or heated up in the microwave. Both of the new flavours are gluten and preservative free.
Wicked Sister’s new rice pudding flavours are now available at Woolworths supermarkets priced at $3.99 for two 170g tubs.
About Wicked Sister
Wicked Sister is an Australian owned brand which sells a number of ready-to-eat desserts.
The Wicked Sister brand was established in 2009 by Paul Polly as part of his company, PDP Fine Foods which he started in 2008 after several years of working in the food industry.
Today PDP Fine Foods employs 30 production staff and 5 chefs. Wicked Sister products were originally sold in independent supermarkets and Woolworths. Coles decided to start selling the brand nationally in July 2015.
Competition in the Australian market
According to Nielsen figures reported in Retail World’s 2014 annual report, Fonterra has 17.3 per cent of the Australian dairy dessert grocery market. Lion Dairy & Drinks has 18.4 per cent, Parmalat 21.2 per cent, Bulla 0.1 per cent, private label 8.2 per cent and other brands take up the remaining 34.8 per cent.