Absolut vodka launches ‘Botanik’ brand exclusively to Australia
‘Botanik’ consist of three flavours; berry apple, berry pear and berry lime. All flavours are mixed with vodka and carbonated water to create a ready-to-drink beverage with an alcohol content of 5.7 per cent.
Both aluminium can and bottle versions will be sold and similar to other Absolut products, creative illustration work will make up part of the packaging design.
Absolut Vodka Australia is manufactured by Pernod Ricard Pacific who has reported it will be supporting the launch with a multimillion-dollar marketing campaign.
The Swedish brand already sells a variety of flavoured vodkas in Australia including pear, peach and grape.
Absolut Botanik is available for purchase now at leading alcohol retailers across Australia. A four-pack of bottle or cans with a recommended retail price of $21.99.
Kellogg’s Australia will be opening Sydney’s first cereal café for one week only this month.
Almond Breeze is now selling flavoured milk options in single serve formats.
Abbott’s Village Bakery is now selling gluten free bread.
Home-delivery grocery service, Aussie Farmers Direct, has launched its Christmas range for 2016.
Three new cheese products have been added to Maggie Beer’s eponymous range.
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