Absolut vodka launches ‘Botanik’ brand exclusively to Australia

Posted by AFN Staff Writers on 21st September 2015

Absolut_Botanik_Berry_Pear_single_canAbsolut has launched a new pre-mixed vodka range exclusive to Australia.


‘Botanik’ consist of three flavours; berry apple, berry pear and berry lime. All  flavours are mixed with vodka and carbonated water to create a ready-to-drink beverage with an alcohol content of 5.7 per cent.


Both aluminium can and bottle versions will be sold and similar to other Absolut products, creative illustration work will  make up part of the packaging design.


Absolut Vodka Australia is manufactured by Pernod Ricard Pacific who has reported it will be supporting the launch with a multimillion-dollar  marketing campaign.


The Swedish brand already sells a variety of flavoured vodkas in Australia including pear, peach and grape.


Absolut Botanik is available for purchase now at leading alcohol retailers across Australia. A four-pack of bottle or cans with a recommended retail price of $21.99.