Sipahh launches Halloween inspired flavour
‘Ghostly Gooseberry’ will come in specially-designed Halloween themed packaging and is being advertised as a healthier option for tricker-or-treaters. Sipahh straws, which add flavour to milk using tapioca balls, contain less than half a tablespoon of sugar per serving.
At the same time as launching the Halloween inspired flavour, Sipahh is looking back on winter with five new flavours which reflect the colder months. These flavours are:
- Snow White Choc
- Miss Ginger and Mr Bread
- Sunset Choc Orange
- Granny’s Apple Pie
- Campfire Choc Hazelnut
The winter flavours were created by consumers as part of a recent competition and packaging includes their names as part of the prize-winnings.
Coles, Woolworths and independent supermarkets will sell the winter flavours from 1 October 2015 and the recommended retail price is $3.79 per pack of 10 straws. Halloween Sipahh’s will be sold in the same supermarkets between 5 October – 26 October 2015 and the recommended retail price is $8.99 per pack of 26 straws.
Sipahh was established in 2005 by Australian Peter Baron. He was inspired to make the straws in an effort to encourage his children to drink more milk.
Sipahh does not contain any artificial colours or preservatives. It has a a small amount of Sucralose, an artificial sweetener.
The company was acquired by Australian grocery sales, marketing and distribution company Club Trading and Distribution (CTD) in 2012. Sipahh straws are now available in more than 100 countries worldwide.