Maggie Beer expands ice cream range
The ice creams and come in the following four flavours:
- Burnt Fig, Honeycomb and Caramel
- Rich Vanilla Bean
- Chocolate and Salted Caramel
All flavours come in boxes of six, the ice creams are not sold individually.
The ice cream sticks are now available from independent supermarkets and gourmet stores. The new range will be sold in Woolworths from the 26 October 2015 with a recommended retail price of $7.99 for a pack of six.
According to Nielsen figures listed in Retail World’s December 2014 annual report, Maggie Beer has 0.7 per cent volume brand share of the indulgence ice cream grocery market in Australia. The rest of the market is segmented as follows (figures are percentage shares):
- Drumstick 23.3
- Magnum 16.2
- Connoisseur 21.1
- Sara Lee 9.2
- Cornetto 4.1
- Golden Gaytime 2.3
- Maxibon 3.6
- Cadbury 2.1
- Mars 0.9
- Snickers 0.8
- Bulla Creamy Classic 1.0
- Ben & Jerry’s 0.3
- Private Label 13.7
Bulla has launched its new ice creams for Summer 2016/17.
Sunny Queen Meal Solutions is now offering an egg-based dessert or snack option called Sweet Bites.
Iconic Australian meat pie brand, Four’N Twenty, is celebrating its 70th birthday.
Bulla is now selling a ready-to-decorate ice cream cake base.
Harris Farm Markets is teaming up with Clean Up Australia to campaign against single-use plastic bag...
RFG’s Crust Pizza is now selling a new pizza featuring jackfruit.
Warrnambool Cheese & Butter has released its new Heritage Flavours range of cheeses.
Bulla is now selling two new stick ice cream varieties and one new ice cream tub flavour.