Maggie Beer expands ice cream range
The ice creams and come in the following four flavours:
- Burnt Fig, Honeycomb and Caramel
- Rich Vanilla Bean
- Chocolate and Salted Caramel
All flavours come in boxes of six, the ice creams are not sold individually.
The ice cream sticks are now available from independent supermarkets and gourmet stores. The new range will be sold in Woolworths from the 26 October 2015 with a recommended retail price of $7.99 for a pack of six.
According to Nielsen figures listed in Retail World’s December 2014 annual report, Maggie Beer has 0.7 per cent volume brand share of the indulgence ice cream grocery market in Australia. The rest of the market is segmented as follows (figures are percentage shares):
- Drumstick 23.3
- Magnum 16.2
- Connoisseur 21.1
- Sara Lee 9.2
- Cornetto 4.1
- Golden Gaytime 2.3
- Maxibon 3.6
- Cadbury 2.1
- Mars 0.9
- Snickers 0.8
- Bulla Creamy Classic 1.0
- Ben & Jerry’s 0.3
- Private Label 13.7
Warrnambool Cheese & Butter (WCB) is now selling snack sized portions of cheese under its Coon and C...
Huon has launched a new range of flavoured salmons, that add value to the existing range and provide...
Hungry Jacks will be rolling out store updates, refreshed menu boards and uniforms as part of a new ...
An Allen’s Lollies store has been opened in Melbourne to provide gifts for the 2017 festive season.
Woolworths has launched a new marketing campaign centred around its sponsorship of the 2018 Gold Coa...
Dairy producer Parmalat says it is set to disrupt the Australian iced coffee market by introducing “...
IF passed into law, Australia's Modern Slavery Bill will require companies with an annual turnover o...
MANUFACTURERS are losing more than $50 million in potential sales by not listing protein content on ...