Ski D’Lite relaunches with 25 per cent less sugar
The yoghurts will continue to be low-fat and come in a variety of flavours including strawberry, smashed berry and peach & mango.
A new marketing campaign will accompany the relaunch. Titled ‘Practically Perfect’ it will focus in on Australian mothers trying to do their best in raising their children.
Advertising efforts will include a video in which children recognise their Mum as being perfect despite not always getting the little things right.
Public relation efforts, blogger and influencer relations and Facebook advertising will also be part of the campaign.
Ski is owned by Nestle and is currently under licence by Fonterra Brands Australia. It is manufactured in Echuca, Victoria.
Ski D’Lite is currently available for purchase in supermarkets across Australia.