Coke and Pepsi both want a spoonful of Chobani
US divisions of Coca-Cola and Pepsi are both vying for investment in Greek yoghurt producer Chobani.
Any investment deal could value Chobani at US$3billion.
Reuters say the yoghurt producer is after an investor who can help grow the brand internationally and expand the supply chain, distribution and manufacturing. In exchange Chobani will reportedly hand over 10 – 20 per cent share of the company.
As pointed out by Reuters, both Coca-Cola and Pepsi have experience within the dairy industry. Coca-Cola currently sells FairLife milk beverages in the US through a joint partnership.. The US arm of Pepsi sells Muller yoghurt with German company Theo Muller.
Although Coca-Cola and Pepsi have both not yet commented on the investment bid, it has been speculated that the companies are looking to take advantage of the fast-growing health food market.
About Chobani
Chobani had its start in 2005 when CEO and founder Hamdi Ulukaya brought a yoghurt plant formerly owned by Kraft.
The product was first launched into Australia supermarkets in 2011.
A number of varieties and flavours are now sold throughout Australian supermarkets and are marketed as being low in fat, gluten-free and that it has two times more protein per serving than regular yoghurt.
Could dried ‘meat bars’ be just as popular as chocolate bars?
Australian dairy ingredient processor, Burra Foods, has sold a 79 per cent stake in its business to ...
The Australian Department of Agriculture and Water Resources has announced it is phasing out its own...
There could soon be much more quinoa thanks to an Australian-led scientific breakthrough.
Research is underway to help Australian farmers better understand Chinese customers’ needs for sorgh...
The world’s most admired food companies have been announced for 2017.
Bundaberg Ginger Beer is the latest Australian company to become a huge success in the United States...
American scientists have discovered a reason why low vitamin C levels may speed up the development o...