Aldi continues to test new look stores
Throughout 2015 Aldi has been testing consumer reception to stores which include extended fresh produce ran ges, improved product display and new layouts. The trial will now include a Manly (NSW) store which joins other test stores in Kallangur (QLD), Chisholm (ACT), McGraths Hill (NSW) and Highton (VIC).
An Aldi spokesperson said that more test stores are being planned for.
“ALDI Manly is the most recent store to undergo a trial upgrade, and while we have plans to introduce similar upgrades to three additional ALDI stores on the eastern seaboard, we are not yet able to confirm exact locations,” the spokesperson said.
“The trial upgrades focus on new layouts to improve store navigation, how products are displayed, while providing better access to fresh produce bay areas and reducing checkout wait times. The changes won’t result in higher prices – we will continue to deliver exceptional value every day, offering the lowest possible price on our range of high-quality product,” said the Aldi spokesperson.
“As part of the trial process, we will review these upgrades and continue to listen to feedback before determining what could be broadly implemented to make the Aldi shopping experience even more enjoyable for our customers,” said the spokesperson.
According to IBISWorld’s July 2015 Supermarkets and Grocery Stores in Australia report, Aldi has a market share of 8.2 per cent of Australia’s grocery sector. This can be compared to Metcash’s (IGA and SupaIGA) 8.5 per cent, Woolworth’s (including Thomas Dux) 41.9 per cent and Wesfarmers (Coles and BiLo) 31.7 per cent.
The July 2015 IBISWorld report has also estimated that by the end of December 2015 Aldi will have had an AUD $6.9 billion total revenue for the calendar year.
Earlier this week Aldi confirmed it would be opening a new store in Mentone, Victoria, attributing the opening to Victorian State Government planning permit reforms.