Great Ocean Road cheese wins Canstar Blue award
The Great Ocean Road dairy brand has taken out Canstar Blue’s Most Satisfied Customer award for block cheese.
Warrnambool Cheese & Butter and Coles supermarkets created the Great Ocean Road brand together. It has only been on the market since 2012 and is used to sell both milk and cheese products.
Canstar Blue said that the brand received top marks for variety, taste and packaging appeal.
Upon receiving the award, Warrnambool Cheese & Butter Senior Brand Manager, Mike Murray, said that the company was happy with its decision to work with Coles.
“The partnership with Coles shows that working collaboratively on future innovation and brands can really drive a successful outcome,” he said.
Awards reveal what drives consumer satisfaction
The Canstar Blue ratings are based on a survey of more than 2,100 Australian consumers who had purchased and eaten cheese within the last month. It found 31 per cent of respondents always buy the same brand while 32% tend to go for the cheapest option. According to the survey, families spend an average of almost $19 per month on block cheese.
Taste was discovered as the greatest driver of customer satisfaction but consumers also wanted good value.
Drivers of customers satisfaction
- Taste: 54%
- Value for money: 27%
- Variety / range: 11%
- Packaging appeal: 8%
Who are Canstar Blue?
Canstar Blue is a service which evaluates and compares consumer products available for sale in Australia. It is funded by website advertising, ratings licences and lead commissions.