Cleaver’s meat goes ‘paleo’ in Australian supermarket campaign
Cleaver’s paleo products were first launched earlier in 2015 but the Australian meat producer says it is expanding the range due to its popularity.
The paleo diet is based around eating whole foods such as meat, vegetable, nuts and fruit whilst cutting out processed and dairy foods.
Cleaver’s paleo meats campaign has been created in conjunction with celebrity chef and paleo diet advocate, Pete Evans.
Cleaver’s paleo range now includes the following products:
- Organic Beef Sausage
- Organic Honey Beef Chipolatas
- Chilli Pork Sausages (free range)
- Pork Sausages (free range)
- Organic Beef Burgers
- Organic Tomato Beef Burgers
The promotion highlights that all the meat is Australian and contains no preservatives, grain or soy.
The campaign says Cleaver’s paleo meats range is available from both Coles and Woolworth with a recommended retail price of AUD$8.99 for a stock package in each product category.
About Cleaver’s Meat
Cleaver’s Meat is an Australian company founded in 1998 by a Sydney run butcher store. It promotes itself as grass fed and free raised meat. Cleaver’s say on their website that the livestock from which the meat is derived is never treated with any synthetic chemicals, antibiotics or hormones.
Australia has the highest rate of organically farmed land
A Bond University academic, Professor Tor Hundloe, told the Queensland Country Hour that his recent research has revealed that Australia has the highest rate of organically farmed land.
He also said Australia has current land which has the potential to be converted to organic farming land.
Capilano is now selling the world’s first clinically tested prebiotic honey.
Beer-loving ex-Australian Prime Minster, Bob Hawke, now has a beer company named in his honour.
Premium UK beverage brand, Fever-Tree, is now selling its mixers through Woolworths supermarkets.
Rokeby Farms has launched a new probiotic milk called Filmjolk.
Chris’ Dips is now selling cracker and dip snack packs through Woolworths supermarkets.
Award winning bartender Thomas Kiltorp has launched a new range of cocktail mixers.
Red Rooster will now be using ebikes to deliver its food to customers around Australia.
Coca-Cola South Pacific has launched a new dessert inspired flavoured milk range under its Barista B...